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Athlete Help Desk

Financial Literacy Counsel (FLC) is a boutique financial planning and education company. With nearly a decade of experience working with the Canadian Sport Institutes (CSI), we understand the unique journey in the realm of sports and have helped athletes, coaches and Institute staff move towards achieving their financial goals. 

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Our Services to The CSI Community

At FLC, we are experts at helping athletes, coaches and CSI staff reach their financial goals.

We can help you:

  • Create a comprehensive financial plan
  • Reduce debt and taxes
  • Get incorporated
  • Invest wisely

As part of the CSI community member, you are eligible for 2 private and confidential financial coaching sessions.

We look forward to walking alongside you in your journey.

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Our Services

Get the support to elevate your sport

We understand the financial opportunities and challenges of being in the sports industry. We want to be there for our clients every step of the way. Our advisors will take the time to know your story, understand your needs and concerns and create a customized financial plan just for you.

Our advisors strive on building long lasting and meaningful relationships in which we can empathize, support and grow with you. We know the competitive nature of sports and are there to financially support you through your wins and your losses. Wherever your journey takes you, we are there for you and we are proud of you.

Speak to your coach about a customized workshop for your team!

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Testimonials

Discover what our clients are saying about us

Christian Gow

Canadian Biathlete Olympian

“The best reason to go is to learn about a topic that is really important to everyone, but seldom talked about or explained. The advice and tips I received have led to a better understanding of how my finances work and how I can reach my goals.”

Emma Lunder

Canadian Biathlete Olympian

“The follow-up one-on-one with the financial advisor allowed me to take an in-depth look at my own unique situation as an athlete, and talk over possibilities on how to manage my finances in a more productive way. The work I’ve done with FLC has introduced me to many savings options I would’ve never otherwise considered.”

Jaclyn Lee

Canadian Pro Golfer (LPGA)

“As every sport organization is slightly different, FLC was able to adapt basic plans to different athletes and their needs. FLC will give you tips and tricks to be more successful in managing money and planning for the future.”

Melissa Lotholz

Canadian Bobsleigh Olympian

“From budgeting, financial goals and income strategies, to savings, insurance and investments for life after sport, working with FLC has been a great experience and an asset to my sporting career. they have helped me think through and tackle short-term and long-term obstacles unique to my financial situation as an amateur athlete, and have worked with me to develop a personalized plan specific to my sport goals, opportunities and beyond. The education and support I have gained through working with FLC has provided me with the financial confidence and peace of mind that allows me to focus on my athletic pursuits, knowing that my financial future has a performance plan in place.”

Financial Spotlight with Melissa Lotholz

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